So you’re finally doing 'The Thing!'

You’ve had this business idea rolling around your head, maybe for years, now that you’ve started a brand new chapter in your life, what time is better than now to give it a go and kick it off? All it takes is a little nudge to start the ball rolling, and I’m proud of you for taking the plunge and doing it.

But before you go running off looking at suppliers and equipment and accounting software and all that other important stuff, I want you to stop and think about something that a lot of new business owners overlook: branding. Yes, you might have a name that’s simple, catchy and might even have wordplay in it, but have you thought about it beyond that? We live in an increasingly visual world, and if you’re going to survive among the competition you need to ensure your visual identity is as perfect as your idea.